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Asia/Pacific Hub

Asia/Pacific Liquor Market Biz

Australia

Spirits; 2005 vs 2006
Total Imported Spirits grew by 3.1%

Premium Gin alone increased in sales by 59% while the standard brands -14%.
*Between 2000-2006 overal vodka category grew by 19%.
Vodka Sales grew (+11.1%) to pass a 1 million case mark.
Small Cognac market grew by 22.6%.
Gin grew by 3%
Tequila grew by 11% with the 100% Agave tequila's growing by 30%.
Imported Rums increased by 8% where as Local Rums grew by 0.67%. Bourbons; Sales in 2007 stood at 1.1 million cases (-2.4% on 2006)

Duty Free Biz: Airport Duty Free World Ranking: Sydney (64th) Sydney duty free enjoys sales of (+) 100 million

China

2004 Shipments: All spirits are measured in Million of Litres.
Total Imported Spirits grew by 35%

Total spirits 565628.3 m cases
Asian Spirits 561567.7 m cases
Brandy 3246.8m
Whisky 523 m
RTD's 81.1m
Liqueurs 68.6m
Vodka 50.6m
Gin 40.6m
Rum 29.9m
Tequila 16.9
Bitters 2.4
Anis/pastis 0.4m
Fruit brandy 0.3m

Duty Free Biz

Airport Duty Free World Ranking; Hong Kong ranked (8th)
Airport Duty Free World Ranking: Shanghai (39th)
Airport Duty Free World Ranking Beijing (65th)
Hong Kong duty free enjoys sales of (+) 100 million
Demand for Duty Free spirits will grow at least by 10 per cent; 2003 & 2008

Guam

Micronesia/ Marianna's; United States Territory
U.S Territory and a Tax Free zone

Spirits; 2005 vs 2006
Premium Gin is the only Gin segment with growth by 60%.

Duty Free Biz: Guam duty free enjoys sales of (+) 100 million

1+ million Japanese tourist annually
300,000(+) Korean tourist annually
250,000(+) Taiwanese tourist
Other tourist 400,000 annually

Indonesia

Small Domestic spirits business as 80% of the populations is Muslim
Most spirits companies head offices are located in Singapore.
Duty Free Sales by Category 2004: Liquor 40%
All imported spirits: 170% cif
All Spirits: 75% ad valorem
Premium Scotch continued to grow

India

Spirits; 2005 vs 2006
Total Imported Spirit grew by 31.4%

Still Light Wine market is still very small at 670,000 cases.
Sparkling Wine (68% Indian) rose by 38.5%.
Largest Whisky market in the world
Sizeable standard Gin market rose by 6.4%.
Premium Gin showing the largest segment growth 14%.
Vodka continued to grow very fast by 37.6% to 2.9 million cases.
24 million case plus Rum market rose by 2%.
Imported Liqueurs are very small (over 1.6 million cases), but growing.
Brandy grew by 21 per cent over the same period.

Japan

Spirits: 2005 vs 2006
Total Imported Spirit declined by - 1.9%

Malt Whisky grew 11.8%.
Gin Imports show a growth (+15%)
Tequila grew healthily +11.1% to 125,000 cases.
Rum added 3,000 cases : only imports grew
Imported liqueurs seem to have peaked at 1.22 million cases.
Sake continued to fall and lost 2.3 million cases

Duty Free Biz:

Airport Duty Free World Ranking: Tokyo (17th)
Airport Duty Free World Ranking: Osaka (60th)
Tokyo/Osaka duty free enjoys sales of (+) 100 million.

South Korea

Spirits: 2005 vs 2006
Total Imported Spirits growth by 1.3%

Imported Still light wines grew strongly again +16.7% to just under 2 million cases
Scotch (approximately 98% of whisky consumption) showed very marginal growth of 1% to 2.68 million cases.
Imported Vodka grew again 18.8%.
The Tequila market grew strongly 22.7% to 28,000.
Overall liqueurs were stable at 48,000 cases.

Duty Free Biz; Airport Duty Free World Ranking: S. Korea (28th)
S. Korea Duty Free enjoy sales of (+) 400 million

Malaysia

Spirits; 2005 vs 2006
Total Imported Spirit growth by 5.8

Scotch continues to grow strongly, +14.7%.
The cognac market grew strongly
White Spirits: Gin was stable, while vodka grew by 8%.
Imported rum grew by 17%
The sparkling wine category grew by 12%.
Still Light Wine market grew by 2.8%.

New Zealand

Spirits: 2005 vs 2006
Total Imported Spirits declined by - 1.5%

Still Light Wine grew 4.2%.
Champagne grew healthily 13.9% or 10,000 cases
Scotch grew 2.3%. Both Premiums and Standard gained volumes
Standard Gin brands grew 5,000 cases for the first time in years.
*2000-2005 Premium Gin enjoyed excellent growth of 123%.
Vodka grew again 6.5%.
*Overall sales from 2000 - 2005 is 55%.
Tequila grew by 7.5% to 25,000cs.
Liqueurs were up again 3.5% largely due to the huge growth in cream liqueurs, +15.7%

Phillippines

Spirits; 2005 vs 2006
Total Imported Spirits Declined by - 1.2%

Bourbon market continues growing 40%. Jack Daniels leads category with 18,000
Vodka grew by 20%
Local Brandy grew by over 60% and Spanish Brandy grew by 2.7%.
The Liqueur category grew by 4.2%
Tequila declined in sales.

Duty Free Biz; Philippine duty free sales of (+) 100 million.

Singapore

Spirits; 2005 vs 2006
Total imported spirits grew by 1.4%

Whisky consumption grew by 5.0%, as Scotch increased by 5.5%.
Tequila Category grew by
Gin was stable.
Brandy fell by 27%.
Vodka grew by 10.7%.
Imported Rum consumption grew by 13%.
The Liqueur market increased by 16%.

Duty Free Biz; Airport Duty Free World Ranking; Singapore (13th )
Singapore Airport enjoy sales of (+) 400 million.

Thailand

Spirits 2005 vs 2006
Total Imported Spirits declined by - 14.2.

Sparkling wines grew by an impressive 19.7%.
Gin grew by 9.1%
Vodka continues to grow healthily.
Tequila grew by 10.9%.
Liqueurs grew by 4.5%.
Standard Scotch whisky grew by 70 per cent from 1999 to 2003.
The White Spirit market grew year on year by 20% since 2001 till 2004

Duty Free Biz; Airport Duty Free World Ranking Bangkok (14th )
Bangkok duty free enjoys sales of (+) 100 million

Taiwan

Spirits 2005 vs 2006
Total Imported Spirits grew by 15.2%

Malt Scotch continued to grow, added 95,000 cases or 16.7%.
Still Light Wines rose strongly again, plus 20.7% to over 1.2 million cases.
Sparkling Wines rose strongly +37.9%.
Overall Gin grew by 25% from a low base.
Dominated by Cognac's and Scotch Whisky: Single Malt and Blended

Duty Free Biz; Airport Duty Free World Ranking: Taiwan (30th)
Taipei duty free enjoys sales of (+) 100 million.

Vietnam

Spirits 2005 vs 2006
Total Imported Spirits grew by 5.6%

Still Table Wines grew by 8.3%.
Scotch increased by 5.9%, driven by super premium and premium brands.
Gin grew 2.85%.
Vodka grew by 6.25%
Cognac rose by 9.5%
Imported Liqueurs grew by 6.4% as cream liqueurs had a significant year.
Agreement between Europe and Vietnam has reduced tariff from 100% to 80% in 2004